The first HTC phone based on the Google Android platform is starting to get noticed. It doesn’t have anywhere near the hype that other phone from the company in Copertino had, and it’s sort of too bad, since Google has the money and influence to create that type of hype if they wanted to.
As far as technical features go, it will be from T-Mobile, and be a similar form factor than the iPhone, with a large touch screen. The usual will be found, including maps, video and music player, wifi and 3G. It is set to launch before the end of the year.
It’s too bad that it’s taking phone manufacturers so long to adapt to the new market, and that none of them manage to get anywhere near the market hype as Apple does. In this world of colors and glamor, something that’s become as mainstream as a cellphone has can’t push a device based on features. That’s just not what the mass market is looking for. Cuteness, pretty colors, a large screen, an easy interface and an attention-grabbing marketing campaign is where it’s at. That’s what sells, and whoever is the best at those things, will win the gold.